Business owners know how important marketing is to the success of their company. But, who has the time to spend creating posts and publishing them on social media each week? Managing a company’s online presence can take hours of valuable time away from business operations. And if you are not a skilled writer? The process is made even more difficult.
Here at Triple Helix, we have recognized most customers are too busy to take on marketing tasks themselves. They know it’s important, but they just don’t have the time in their day!
So, we’ve worked hand-in-hand with our skilled developers to create a unique Social Media Engine which automates all of your social media and marketing tasks for you!
A solid marketing strategy begins with having a plan for posting content on social media. When we do an initial assessment of the average client’s social media network, it becomes evident social media is just something that they don’t have the time to manage.
As a result, many clients fall into the habit of posting occasional content that resonates with them. Because something is better than nothing, right? Not necessarily. Often, this content is stale and has been shared thousands of times over. This isn’t conducive to building an audience. Who wants to read another post about the same old thing that they have already seen on many other pages? You don’t – and your audience doesn’t want to either.
What many business owners don’t realize is being successful on social media and growing a brand is a full time job in and of itself. You have to have the skills needed to research and know what works, and post accordingly.
When we sit down on a call, one of the first things we will work on with you is defining your goals and building a “brand kit.” Having a brand kit is a critical step in every marketing effort. This kit will contain items like your official logos, fonts, colors, etc. Don’t worry! If you don’t have specific fonts or colors for your business, we can help you decide on them. Having these items in one place will allow us to create consistent content for social media, hence sharing your brand effectively. You want people to see your posts and recognize you right away. Consistency in fonts, colors and overall image will help you achieve this goal.
If you don’t have established social media accounts, no problem! There’s nothing like starting with a clean slate. We can dive right in and set up official company pages for you, again, emphasizing consistency across all channels.
From there, we will work together to develop a unique marketing strategy and a cadence for posting to your social network… That actually works. Did you know that just as you can post too little, you can also post too much? And what you are posting matters too! Nobody wants to be bombarded with dozens of sales pitches a week.
We analyze your current social network to see what days and times your audience is most active and plan a content posting schedule based on that. A combination of industry-related articles and fresh, custom content will be curated to be published automatically, according to the schedule we developed. All content is deployed using a social media data aggregator, so you never have to worry about missing a publishing deadline. The content release schedule is 100% automated.
Being proficient in managing businesses on social media, we also have access to a wide variety of marketing and advertising tools that the average business owner and consumer would not have access to. You don’t have to worry about researching copyrights and paying for expensive subscriptions. We’ve done all the work for you! This allows us to seamlessly create beautiful, professional-grade content for your social network.
What social networks do we work with? We have helped clients grow their business on Facebook, LinkedIn, Instagram and Twitter.
Each channel serves a unique purpose. We can utilize some – or all – of them, based on your individual preferences. By utilizing major social media platforms, we can make sure you are reaching as many people as possible within your target audience.
An investment in social media management and marketing is an investment that will pay for itself time and time again as you grow your business and attract new clients. Having a company managing your social network can save you a LOT of time as a business owner. And as business owners ourselves, we know time is an extremely valuable commodity you just can’t afford to lose! We’d love to chat about your business needs and get you started with a custom quote.
