First impressions are everything and your website is often your prospective customer’s first impression of your business. What does it say about you? Many companies have websites that are working against them instead of for them. When a customer enters your website, two things should be obvious immediately: what services you offer and how your services can solve your customer’s problem.
People want solutions to their problems quickly. The average person is not going to browse around on your website for information. If a potential customer is not quickly able to identify how you can help them, they are going to lose interest and bounce. Once they’ve left your site, it’s unlikely you’re going to get them back.
So how can you keep customers on your site in the first place? And even more importantly, how can you encourage them to pick up the phone and give you a call? It starts with knowing your ideal customer. What do their demographics look like? Do your services cater to the younger millennial crowd or are you trying to attract affluent middle-aged businessmen and women? It may seem irrelevant but these pieces of information matter when designing a website.
Once you know who your intended audience is, you are better able to design your website to cater to them a better user experience. Effective websites do so much more than just capture a customer’s attention with eye-catching graphics and creative copy. Of course, your website should appeal to your potential customer’s eye, look good and be easy to navigate, but that’s only part of it. Your intended customer is coming to you with a problem needing to be solved. Your website should outline solutions to help that customer solve their problem quickly and efficiently.
Who Does Your Website Design Target?
Anyone can design a website, but not everyone can design a great website. So, why not outsource your web design and development needs to a dedicated team of experts who work with businesses just like yours day in and day out? Here at Triple Helix Corporation, we have a small nimble team of highly skilled web developers who would love to work with you on your next project. We are specialists in designing, developing and hosting search engine optimized, professional websites. We have worked with hundreds of customers across many different industries who are seeing great results with websites we have built for them. And the best part? Our sites not only attract relevant people and businesses to them – but also transforms them into qualified leads and more importantly, buyers.
When you choose to partner with us, you receive so much more than just a professionally designed and built website. You receive our years of knowledge and experience in web design. We will assess your current website, work alongside you to develop a list of goals and objects and work towards meeting them together. We will help design a website to include all the features you require that appeals to both consumers and B2B markets.
Don’t just take our word for it, hear what one of our clients had to say about their web design experience with Triple Helix:
“We recently had Triple Helix update our website. They were incredibly responsive and looked for solutions to the challenges we gave them. When we thought we had asked for the impossible, a working VENN diagram, they found and implemented the solution!”
Lisa Rice, Aerospace Sales
Why Use A Content Management System?
Triple Helix can create websites on many different content management systems (CMS). Our professional designers will select from many of the online platform products available that will work to best meet your needs to create, publish and manage your information online .
WordPress is one of the website builder platforms that we have an advanced level of specialization. WordPress is not just used for creating and maintaining a blog, it is software designed for emphasizing accessibility, performance, security and its ease of use by utilizing website templates and themes. It allows many of our clients to manage the upkeep of their website on their own terms.
When you work with us, you can expect:
- Attractive, functional modern layouts that are tailored specifically to your industry and business
- Create a responsive design for optimal site viewing on any device (mobile or desktop)
- Various hosting options with or separate from the design package
- A complete product catalog, real-time inventory (for eCommerce projects)
- SEO consulting and services
- Content development
- Our ongoing monthly maintenance support
Why Is Search Engine Optimization Important?
Not everyone understands how to make sure a website is search engine optimized, or why it’s important. You can have the most attractive website in the world but if it’s not being picked up and found on major search engines like Bing, Yahoo and Google, what’s it worth really?
Search engine optimization is the process of maximizing the number of visitors to your website by ensuring your site appears high on the list of results returned by a particular search engine (or ideally, all of the major search engines).
This can be done in a number of ways but as anyone with SEO experience knows, it’s incredibly time consuming! Building, maintaining and optimizing a website to increase your web page ranking results is in and of itself a full time job for many. It involves long hours of keyword research (not to mention years of experience to understand and interpret), writing copy and publishing high quality images structured around that keyword research. Then, pushing the site out and promoting it on the appropriate channels including social media. Content you add to your website should be developed to answer your audience’s most important questions.
As a business owner, it’s likely you just don’t have the time (who could blame you), knowledge or experience needed to build a successful website – and attract qualified leads to it. That’s just not something you do everyday. And honestly, your knowledge and expertise is better suited to running your business smoothly and managing the day-to-day operations. The time you would spend developing a website could be time allocated to activities that will help your business scale and grow.
Don’t just make a first impression, make a lasting impression. Invest in a website that is professionally built and easy for your intended customers to navigate. The site needs to quickly address and answer your customers’ most important questions – and encourage them to pick up the phone and give you a call to learn more about your services.
Take a look at some of the sites we have designed for our clients here and see what our customers are saying about their experience working with Triple Helix.