First impressions are everything and your website is often your prospective customer’s first impression of your business. What does it say about you? Many companies have websites that are working against them instead of for them. When a customer enters your website, two things should be obvious immediately: what services you offer and how your services can solve your customer’s problem.
People want solutions to their problems quickly. The average person is not going to browse around on your website for information. If a potential customer is not quickly able to identify how you can help them, they are going to lose interest and bounce. Once they’ve left your site, it’s unlikely you’re going to get them back.
So how can you keep customers on your site in the first place? And even more importantly, how can you encourage them to pick up the phone and give you a call? It starts with knowing your ideal customer. What do their demographics look like? Do your services cater to the younger millennial crowd or are you trying to attract affluent middle-aged businessmen and women? It may seem irrelevant but these pieces of information matter when designing a website.
Once you know who your intended audience is, you are better able to design your website to cater to them a better user experience. Effective websites do so much more than just capture a customer’s attention with eye-catching graphics and creative copy. Of course, your website should appeal to your potential customer’s eye, look good and be easy to navigate, but that’s only part of it. Your intended customer is coming to you with a problem needing to be solved. Your website should outline solutions to help that customer solve their problem quickly and efficiently.