Insights & Impact

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Effective Data Strategy Requires a Balance of Offense and Defense

In this view of data strategy, defensive activities are centered on minimizing risk and include activities like regulatory compliance, detecting fraud, preventing theft, and insuring the accuracy of the data. Meanwhile, the offensive activities are most often customer-focused and include data analysis and modeling to inform customer retention or acquisition strategies and support financial decisions.

How Businesses Fail at Data Management

Data is a critical element of just about any type of business today, yet so many businesses treat data management as a secondary concern. It may be possible to manage and run a business without good data management, however, we find that managing a business is a lot easier if data is properly collected, stored and used.